No Engineer Required: How Vibe Coding is Unlocking a New Kind of Marketer

Marketers have always had the ideas. Now they have the tools to build them.

Vibe coding is changing what's possible for non-technical marketers — and the early movers are already shipping landing pages, internal tools, and full product experiences without writing a single line of code (or filing a single ticket).

In this session, Elena Verna, growth advisor at Lovable, joins the AI Marketing Alliance to talk about what this shift actually looks like in practice, and what it means for how marketing teams operate, experiment, and create value.

2026 Webinar Benchmark Report Revealed

What’s actually changing in webinar strategy in 2026?

Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees.

The takeaway is clear: webinar programs are becoming more strategic, more content-driven, and more AI-powered.

In this session, Alex Bleeker and Cindy Dubon from Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.

The Great AI Roast: The Marketing Ops Reality Check

Somewhere between “AI will change everything” and “just plug this into your workflow,” we’ve ended up with a lot of… questionable output.

Join Sara McNamara (Vector), Jomar Ebalida (Bowtie Funnel), and Mike Rizzo (MarketingOps.com) for a marketing AI roast. They’ll take on the overhyped workflows, cringy copy, and big promises showing up across the marketing landscape—and unpack why so much of it doesn’t hold up in real marketing ops environments.

Make Pipeline a Breeze: B2B Video From Concept to Discovery

Make Pipeline a Breeze is a two-day virtual event designed to help B2B marketers and video creators build a smarter, faster video content engine, from the first frame to full distribution. Across six focused sessions, you'll get hands-on frameworks, real-world examples, and direct product tie-ins to help you turn video into a repeatable pipeline driver.

This event is built for B2B marketers, demand gen teams, and content creators who are already using video — or know they should be — but want to do it more strategically and efficiently. Whether you're producing webinars, LinkedIn clips, or YouTube content, these sessions will help you work smarter and get more mileage out of every piece of video you create.

How To Fight Webinar Fatigue

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

Marketing to Machines: GEO & the Rise of Agentic Buyers

This webinar explores how search is shifting from human-driven discovery to AI-mediated decision-making.

As generative engines and autonomous agents increasingly synthesize information, shortlist vendors, and influence purchasing decisions, brands must optimize not just for rankings, but for machine evaluation and inclusion.

This session will outline what Generative Engine Optimization (GEO) means at a strategic level and how marketing leaders should adapt their content, data, and measurement frameworks for an agentic economy.