Make Pipeline a Breeze: B2B Video From Concept to Discovery

Make Pipeline a Breeze is a two-day virtual event designed to help B2B marketers and video creators build a smarter, faster video content engine, from the first frame to full distribution. Across six focused sessions, you'll get hands-on frameworks, real-world examples, and direct product tie-ins to help you turn video into a repeatable pipeline driver.

This event is built for B2B marketers, demand gen teams, and content creators who are already using video — or know they should be — but want to do it more strategically and efficiently. Whether you're producing webinars, LinkedIn clips, or YouTube content, these sessions will help you work smarter and get more mileage out of every piece of video you create.

How To Fight Webinar Fatigue

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

Marketing to Machines: GEO & the Rise of Agentic Buyers

This webinar explores how search is shifting from human-driven discovery to AI-mediated decision-making.

As generative engines and autonomous agents increasingly synthesize information, shortlist vendors, and influence purchasing decisions, brands must optimize not just for rankings, but for machine evaluation and inclusion.

This session will outline what Generative Engine Optimization (GEO) means at a strategic level and how marketing leaders should adapt their content, data, and measurement frameworks for an agentic economy.

How to Turn Events into a Content Engine

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI — without expanding headcount.

The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months.

In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

The B2B Marketer's Guide to Event-Led Growth

B2B buyers are exhausted by cold outreach and AI-generated noise. Only 5% are actively in market at any given time, but 100% are forming opinions. The brands winning mindshare are creating real conversations and turning them into lasting impact. Events generate the highest-quality engagement signals in marketing. Yet most organizations leave the majority of that value on the table. Fragmented tools. Siloed data. Content that dies the moment the event ends.